Why You Why Now?

1. Practical Experience: A successful business owner has firsthand experience navigating the challenges of entrepreneurship. They’ve made mistakes, learned lessons, and figured out what works. Friends and family, while well-meaning, may not have the same level of business insight or real-world experience. Their advice could be based on general assumptions or personal opinions, rather than concrete, actionable knowledge.

2. Objectivity: Friends and family often care deeply about you and may avoid giving you the hard truths to spare your feelings. They might also be emotionally invested, which could cloud their judgment or lead them to offer advice that aligns with their own biases. A successful business owner can offer more objective, candid advice because they have no personal stake in your success or failure.

3. Network and Resources: A seasoned business owner can provide valuable connections, industry-specific advice, and even refer you to other professionals (like accountants, lawyers, or marketers). Friends and family may not have these business connections or may not understand how to leverage them effectively.

4. Realistic Expectations: While friends and family often want to encourage and protect you, they may have unrealistic expectations about what it takes to succeed in business. A successful business owner can offer a more grounded, realistic perspective on the challenges, time commitment, and sacrifices required to build a business.

5. Credibility and Trust: When someone has already built a successful business, their advice carries weight. They’ve “been there, done that,” which can make their guidance feel more credible. If you trust someone’s ability to achieve success in business, it’s easier to take their advice seriously.

6. Avoiding Family Dynamics: Family and friends can sometimes add emotional layers that complicate decision-making. Advice from loved ones may come with strings attached, like personal agendas or concerns for your safety or comfort. Consulting with an experienced business owner allows you to focus on the business side without worrying about emotional pressures.

In short, while friends and family mean well and often care deeply, the practical, unbiased, and experienced perspective of a successful business owner can provide the guidance, insight, and resources that are essential for a newcomer to thrive in business.